Sony Sports Network (SPN) has launched its new campaign ‘Non-Stop Cricket’, featuring cricketer Smriti Mandhana and actor Pankaj Tripathi. The campaign emphasizes the cricket roster on the network with the tagline ‘Ab cricket fans who pass is a big reason for celebration, because Sony Pay Dekhega Cricket ka full season’. The promotion includes three films, the first of which is live on the broadcaster’s sports channel and social media platform. The melody and music of the film has been arranged by Hanif Sheikh.
Rajesh Kaul, chief revenue officer of sports business at Sony Pictures Network India Distribution and Head, said the network used a female cricketer to promote men’s cricket in the campaign. “Mandhana, the inaugural batter for Team India was a fitting choice in front of our campaign, showing and cementing our position as a destination for ‘non-stop cricket’ and year-round cricketing action,” he added.
The first picture talks about eating, sleeping and breathing cricket. Shot in multiple locations, Mandhana is seen in various incarnations, serving non-stop cricket to Tripathi, who is playing the role of a fan, indicating that he can wait for multiple cricket series and tournaments coming up on the sports network. Sony Pictures Networks is the consumer-oriented identity of Culver Max Entertainment Private Limited, an indirect wholly owned subsidiary of Sony Group Corporation, Japan. SPN’s Sony Entertainment Television (SET and SET HD), MAX, MAX 2, WAH, SAB, PAL, PIX, Sony BBC Earth, Sony AATH, YAY !, SONY SIX, SONY TEN 1, SONY TEN 2, SONY and many more Some channels are TEN 3, SONY TEN 4, among others. In addition, the company’s digital VOD platforms SonyLIV and Studio NEXT, independent production initiatives for original content and IP for TV and digital media. SPN is available in 167 countries. The company has 27 of themM Years of operation in India. In addition to having foreign subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Pvt. Ltd. and an authorized, Bangla Entertainment Pvt. Ltd. in India.
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