UK suspends ban on buy-one-get-one junk food deals
The UK government on Saturday announced a one-year delay in the ban on buy-one-get-one-free (BOGOF), three-for-three and free refills for sugary soft drinks, including fat, salt, or sugar (HFSS) foods and beverages. Reported.
The plan was unveiled in December 2020 and will be implemented by April this year as part of a broader anti-obesity health campaign.
The Department of Health and Social Care (DHSC) says delays in restrictions on the Multiby Deal will allow the government to review and monitor the impact of restrictions on living costs in light of an unprecedented global economic situation.
The UK’s Minister for Public Health, Maggie Thrup, says the suspension of restrictions on deals such as “One Get One Free” will help us understand its impact on consumers in light of the unprecedented global economic situation.
“We are committed to doing everything we can to help people lead healthier lives,” he said.
Restrictions on banning HFSS ads on TV and online paid ads before 9pm will also be suspended for one year, meaning they will be effective from January 2024.
Acknowledging that more time is needed to prepare the industry, a consultation on TV and online payment ads will be launched in the coming weeks.
We are committed to tackling childhood obesity and working to improve youth health, including 5 550 million in government and lottery cash investments to equalize access to sports and physical activity across the country, says UK Media, Data and Digital Minister Julia Lopez.
We have heard the concerns raised and will not impose restrictions on junk food advertising until the time is right, ”he said.
Sanctions on low-health products are a key part of the government’s commitment to reducing obesity – with plans to take effect in October 2022.
This means that less healthy products are no longer promoted in the original location, such as checkouts, store entrances, isle edges and their online equivalents.
The DHSC says tackling obesity remains a priority for the government, and it will reduce the pressure on the state-funded National Health Service (NHS) as it works to address the COVID backlog.
This points to the calorie labeling law in large restaurants, cafes and takeaways that came into force last month as part of an anti-obesity drive.
The department will launch the Better Health: Rewards scheme in Wolverhampton later this year to test whether financial incentives can help adults move more and eat better.
A health inequality white paper will be published later this year, aimed at bridging the gap between factors such as people’s social or economic status and their potential for a healthy life. That means looking at the biggest preventable killers, including obesity, the DHSC said.
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