Wunderman Thompson (WT) India has appointed Anurag Tandon as its managing partner to lead its Mumbai operations. In her new role, Tandon will focus on expanding its client base in Mumbai and work with the team to provide business solutions for brands using the creative, technological, strategic advice, business and data-driven experience and design agency capabilities. The appointment will be effective May 16, 2022.
With the company’s focus on being a strategic partner for its clients across the brand and consumer experience ecosystem, the company is onboarding Tandon at a critical juncture to grow its clients and teams, says Shams Jasani, CEO, Wonderman Thompson, South Asia. “With his track record and extensive experience in achieving business goals across different segments and brands, we are confident that he will be able to accelerate our pace,” he added.
During his previous tenure, Tandon served as managing partner of DDB Currency, leading its operations in Mumbai and Ahmedabad with a focus on growth and profitability. Previously, he was also the global brand director for Unilever’s ice cream business, responsible for developing brand strategies and communication plans across Southeast Asia (SEA), NAMET and Latin America (LATAM). With more than 20 years of experience in brand creation, Tandon has a culture and consumer understanding across diverse industries such as automobiles, consumer goods, fashion, retail and financial services.
For Tandon, the constant evolution of consumer travel is a challenge for clients. “There is a need to integrate services and provide experience around the brand that Wonderman Thompson can provide. With the strength of WT’s long-term client partnership, I look forward to the next step in the agency journey, based on the fundamentals that WT has always stood for, ”he said.
Wunderman Thompson is a WPP company. Wunderman Thompson South Asia Group provides communication solutions to its customers through its network across India (New Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore), Sri Lanka and Nepal. The group includes Wonderman Thompson, Contract Advertising, ADK-Fortune and Mirum.
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